From first use to full use: Map powerful developer journeys.

Gain a rock-solid understanding of the unique dynamics of developer journeys and equip yourself with the tools you need to successfully engage developers throughout product discovery.
  • Implement high level strategies for each of the journeys defined.

  • Acquire the essential skills and knowledge to create successful campaigns.

  • Learn best practices to ensure your programs meet developers’ expectations.
Developer Content Marketing Certified | Masters action shot
Developer Content Marketing Certified | Masters action shot
From first use to full use: Map powerful developer journeys.

Gain a rock-solid understanding of the unique dynamics of developer journeys and equip yourself with the tools you need to successfully engage developers throughout product discovery.
  • Implement high level strategies for each of the journeys defined.

  • Acquire the essential skills and knowledge to create successful campaigns.

  • Learn best practices to ensure your programs meet developers’ expectations.
Developer Content Marketing Certified | Masters badge
Course overview.

How developers find, evaluate, and take action on your product does not follow the traditional marketing funnel.

With our developer journeys certification, you’ll have everything you need to understand and modify your strategies so they match the journey your developers take.

Uncover the tricks of the trade that’ll help you set up a successful developer marketing campaign, map out journeys that resonate with your audience, and implement high-level strategies for each stage of the journey.

Led by Chris Riley, the Senior Manager of Developer Relations at HubSpot, this course is packed with expert tips and know-how, and practical examples that’ll help you cement your learnings.
Developer Content Marketing Certified | Masters badge
Course overview.

How developers find, evaluate, and take action on your product does not follow the traditional marketing funnel.

With our developer journeys certification, you’ll have everything you need to understand and modify your strategies so they match the journey your developers take.

Uncover the tricks of the trade that’ll help you set up a successful developer marketing campaign, map out journeys that resonate with your audience, and implement high-level strategies for each stage of the journey.

Led by Chris Riley, the Senior Manager of Developer Relations at HubSpot, this course is packed with expert tips and know-how, and practical examples that’ll help you cement your learnings.
By the end of this course you’ll be able to..
  • Create powerful strategies
    Develop distinct strategies based on developer journeys that take your unique audience into account.

  • Measure success
    Define and measure the impact of your developer marketing campaigns, and get insights to refine your strategies.

  • Identity pitfalls
    Learn what to avoid and what you should be doing in order to create powerful tactics that work on all stages of the journey.
DMA image (2)
By the end of this course you’ll be able to..

Create powerful strategies
Develop distinct strategies based on developer journeys that take your unique audience into account.

Measure success
Define and measure the impact of your developer marketing campaigns, and get insights to refine your strategies.

Identity pitfalls
Learn what to avoid and what you should be doing in order to create powerful tactics that work on all stages of the journey.

"This course does an excellent job of highlighting key moments that matter when developers start using technical products, spanning the areas of product adoption, retention and reporting. It clearly hits on and contextualizes how doing developer journeys well at any company is a team effort."


Rob Kleiman, Developer Marketing Lead at Megashift

You're in good hands.

Chris Riley is a bad-coder-turned-technology-advocate who understands the challenges and needs of modern engineers, as well as how technology fits into the business goals of companies in a demanding high-tech world.

Chris speaks and engages with end-users regularly in the areas of modern AppDev, Site Reliability Engineering, DevOps, and Developer Relations. He was one of the original founders of the developer marketing agency Fixate IO, and currently works as a Senior Manager in HubSpot’s Developer Relations team.
You're in good hands.

Chris Riley is a bad-coder-turned-technology-advocate who understands the challenges and needs of modern engineers, as well as how technology fits into the business goals of companies in a demanding high-tech world.

Chris speaks and engages with end-users regularly in the areas of modern AppDev, Site Reliability Engineering, DevOps, and Developer Relations. He was one of the original founders of the developer marketing agency Fixate IO, and currently works as a Senior Manager in HubSpot’s Developer Relations team.

What's included?

6 extensive modules that give you the knowledge and best practices to successfully engage developers throughout their journeys.

Actionable insights from a developer relations expert who’s walked the walk.

Exam questions to test and consolidate your newfound knowledge.

Certification. Once you pass all exams, you’ll get an official certification that’ll help boost your marketability and job prospects.

Tried-and-tested templates and resources you can use on a daily basis.

Access to content for life.

"This course is a great refresher on how to approach developer marketing and also provides some great examples of how to measure success in your role."


KC Patrick, Senior Growth Marketing Manager at Postman

What you can expect from Developer Journeys Certified

Write your awesome label here.

What's included?

6 extensive modules that give you the knowledge and best practices to successfully engage developers throughout their journeys.
Actionable insights from a developer relations expert who’s walked the walk.
Exam questions to test and consolidate your newfound knowledge.
Certification. Once you pass all exams, you’ll get an official certification that’ll help boost your marketability and job prospects.
Tried-and-tested templates and resources you can use on a daily basis.
Access to content for life.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.


P.s. if you need help convincing your boss, we've done the hard part for you.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.


P.s. if you need help convincing your boss, we've done the hard part for you.

Course curriculum

Power-up your developer marketing career.


Gain access to our entire suite of courses, both existing and future, 100+ hours of OnDemand content, templates & frameworks, mentorship opportunities, 1x free in-person summit ticket, and so much more when you become a Pro+ Member.

Power-up your developer marketing career.


Gain access to our entire suite of courses, both existing and future, 100+ hours of OnDemand content, templates & frameworks, mentorship opportunities, 1x free in-person summit ticket, and so much more when you become a Pro+ Member.

FAQs.

Who’s this course for?

The Developer Journeys certification is perfect for developer marketers, product marketers selling to developers, developer leaders, and those in senior positions (such as marketing managers and CMOs) who want to ensure ongoing and successful relationships with their developer audience.

How does the course work?

After working through the modules, you’ll get exam questions at the end. If you pass them all, you’ll become certified in our Developer Journeys course.

How long will the course take to complete?

Up to you! This is because the course is 100% ondemand and fully self-paced, so you can enjoy the content and your new learnings at your own pace. 

What happens if I don’t pass the exams?

If you don’t pass the first time, you can retake the exam but, sadly, if you fail the second time around, you won’t get the certification.

You’ll still have learned a lot and will have access to the course materials for life, so not all’s lost. After all, you get to brush up on the content whenever you want.

How long will I have access to the course content?

 For life! With a single one-off payment, you get unlimited access to the course’s content.
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