Build strategies that reach and resonate with developers.

Step up your digital marketing skills to build channels that increase product adoption, show engagement, drive sign-ups for events, and boost your community.
  • Build powerful developer-centric advertising campaigns that work.

  • Create effective email marketing and social media strategies that engage devs.

  • Learn from practical tips and experts who’ve done it all before.
Digital Developer Marketing Certified | Masters action shot

Build strategies that reach and resonate with developers.

Step up your digital marketing skills to build channels that increase product adoption, show engagement, drive sign-ups for events, and boost your community.

Digital Developer Marketing Certified | Masters action shot

Build powerful developer-centric advertising campaigns that work.


Create effective email marketing and social media strategies that engage devs.

Learn from practical tips and experts who’ve done it all before.
Digital Developer Marketing Certified | Masters badge
Course overview.

Developers are notorious for blocking out marketing content and messages, so most marketers struggle with achieving scale and ROI when targeting them for digital strategies.

With our Digital Developer Marketing Certification, you can equip yourself with killer tools to reach, engage, and convert developers. 
Uncover audience insights and best practices to successfully target digital marketing to developers, whether you’re a frontline marketer or a seasoned executive.

The Digital Developer Marketing Certified curriculum is packed with tips to help you build and leverage channels to skyrocket your developer growth. It’s also led by Abhishek Ratna, who at the time was Director of Product Marketing at LabelBox.

This course aims to empower you with the knowledge and skills necessary to thrive in the world of developer digital marketing.
Digital Developer Marketing Certified | Masters badge
Course overview.

Developers are notorious for blocking out marketing content and messages, so most marketers struggle with achieving scale and ROI when targeting them for digital strategies.

With our Digital Developer Marketing Certification, you can equip yourself with killer tools to reach, engage, and convert developers. 
Uncover audience insights and best practices to successfully target digital marketing to developers, whether you’re a frontline marketer or a seasoned executive.

The Digital Developer Marketing Certified curriculum is packed with tips to help you build and leverage channels to skyrocket your developer growth. It’s also led by Abhishek Ratna, who at the time was Director of Product Marketing at LabelBox.

This course aims to empower you with the knowledge and skills necessary to thrive in the world of developer digital marketing.
By the end of this course you’ll be able to..
  • Build powerful strategies
    Explore the unique needs, pain points, and motivations of developers to create tailored content and messaging that resonates.

  • Measure impact
    Understand the impact of your campaigns and extract powerful insights to refine your marketing tactics.

  • Gain buy-in
    Communicate the value of your strategies and initiatives to secure buy-in from key stakeholders in your company.
Abhishek quote
Abhishek quote

By the end of this course you’ll be able to..


Build powerful strategies

Explore the unique needs, pain points, and motivations of developers to create tailored content and messaging that resonates.

Measure impact
Understand the impact of your campaigns and extract powerful insights to refine your marketing tactics.

Gain buy-in
Communicate the value of your strategies and initiatives to secure buy-in from key stakeholders in your company.

"The best way to sum up this course is - I wish it had existed when I started my developer marketing journey. It's comprehensive, yet thoughtful, tactical and easy to navigate, and provides effective ways to test one's knowledge, apply one's skills, and learn along with others. I'd consider it a "must take" for anyone who wishes to get a jumpstart on a developer marketing career or who is simply looking to refresh their knowledge. Even after completing the course, each module will stand alone as a way to review what's needed for a new project or planning cycle."

Katie Miller, Director, Developer Marketing at Slack

Meet your instructor, Abhishek Ratna.

Abhishek Ratna has 14 years of experience spanning product marketing, demand generation, and developer marketing—7 of those leading marketing for AI and analytics technologies.

Over the years, Abhishek has built effective teams and landed positioning, branding, messaging, integrated campaigns, and channel strategies across inbound/outbound, demand generation, sales enablement, and events.

He rolled out AI models at Meta and marketed the big data and AI revolution at Databricks and, currently, he is a GTM Advisor for HyreSnap. Abhishek is an educator and advocate for product marketing and for embedding AI and LLMs in marketing workflows.
Meet your instructor, Abhishek Ratna.

Abhishek Ratna has 14 years of experience spanning product marketing, demand generation, and developer marketing—7 of those leading marketing for AI and analytics technologies.

Over the years, Abhishek has built effective teams and landed positioning, branding, messaging, integrated campaigns, and channel strategies across inbound/outbound, demand generation, sales enablement, and events.

He rolled out AI models at Meta and marketed the big data and AI revolution at Databricks and, currently, he is a GTM Advisor for HyreSnap. Abhishek is an educator and advocate for product marketing and for embedding AI and LLMs in marketing workflows.

Learn from industry experts like:

Kerry Murrill

Brand Marketing Manager at Google

Michael Wang

Head of Demand Generation at Robust Intelligence

Katie Miller

Director, Developer Marketing at Slack

Anil Kumar Krishnashetty

Senior PMM, Developer Tools at Lokalise

Christine Crandell

President at New Business Strategies

Vishal Naik

Product Marketing Lead at Google

4

Hours of content

5

Modules

40+

Exam questions

10

Templates

7

Coursework tasks
What's included.

Content
5 extensive modules covering digital marketing strategies that work when targeting developers.

Insights
Actionable insights from expert product and developer marketing leaders from companies worldwide.

Coursework
40+ exam questions to test and cement your newfound knowledge.

Flexibility
100% self-paced course, so you can learn the way that best works for you and lets you achieve your goals.

Templates
10 tried-and-tested templates and resources you can use in your role.

Certification
Official certification once you pass all exams, helping you boost your marketability and job prospects.

What's included.
Content
5 extensive modules covering digital marketing strategies that work when targeting developers.
Insights
Actionable insights from expert product and developer marketing leaders from companies worldwide.
Coursework
40+ exam questions to test and cement your newfound knowledge.
Flexibility
100% self-paced course, so you can learn the way that best works for you and lets you achieve your goals.
Templates
10 tried-and-tested templates and resources you can use in your role.
Certification
Official certification once you pass all exams, helping you boost your marketability and job prospects.

Power-up your developer marketing career.


For just $700 more, gain access to our entire suite of courses, both existing and future, 100+ hours of OnDemand content, templates & frameworks, mentorship opportunities, 1x free in-person summit ticket, and so much more when you become a Pro+ Member.

Power-up your developer marketing career.


For just $700 more, gain access to our entire suite of courses, both existing and future, 100+ hours of OnDemand content, templates & frameworks, mentorship opportunities, 1x free in-person summit ticket, and so much more when you become a Pro+ Member.

Course curriculum

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.


P.s. if you need help convincing your boss, we've done the hard part for you.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@teamalliance.com.


P.s. if you need help convincing your boss, we've done the hard part for you.

FAQs.

Who’s this course for?

The Digital Developer Marketing Certification is perfect for developer marketers, everyone who workswith technical audiences, executives of smaller orgs trying to build a presence with developers, and anyone looking to engage devs.

If you’re struggling to reach and engage developers through digital marketing, this course is for you.

How does the course work?

Once enrolled, you can work through the modules in the way that best suits your goals and schedule; you’ll also be able to participate in activities. You have exam questions at the end of each module as well – if you pass them all, you’ll become Digital Developer Marketing Certified.

How long will the course take to complete?

Because the course is 100% OnDemand and fully self-paced, it’s up to you how long it takes! However, the core content should take about four hours to complete, with additional bonus content from key experts.

What happens if I don’t pass the exam?

If you fail once, you’ll be able to retake the exam. Sadly, if you fail the second time around, you won’t get the certificate. You’ll still have learned a lot and will have access to the course materials for life. This means you can brush up on bits you slipped up on whenever you want.

How long will I have access to the course content?

Forever! With a single one-off payment, you get unlimited access to the course’s content. 
Created with